A Curious Eye

A Curious Eye

My name's Ben. I'm a 22 year-old recent grad living in Seattle. I've been told my gayness is only matched by my enthusiasm.
I post my favorite news from all around the web.
Topics you'll see:
Queer - Liberalism - Activism - Student Issues- Public Transportation - Peace - Environmentalism - Politics - Law - Atheism - Vegetarianism - Feminism - Sex Positivity - Philosophy.

IKEA Produces Enough Clean Energy To Match A Third Of Its Global Energy Use, And Keeps Going

IKEA's Move Into Urban Development

IKEA, that ubiquitous Swedish stalwart, has recently unveiled plans to build over 100 design boutique hotels across northern Europe. The retailer has been quite active recently, with a temporary lounge in Paris’s Charles de Gaulle Airport, and a new line of furnishings. This most recent move came as IKEA’s normally secretive parent company, Inter IKEA, revealed a worth of over €9 billion, making it one of the world’s most profitable enterprises.

The boutique hotels will be concentrated mainly in the UK, the Netherlands, and Poland, countries in which Inter IKEA already owns land. The company plans to retain ownership of all of the hotels, but to pass on management to other corporations, getting a cut of the profits but not becoming distracted by a new arm of business. The hotels will mix high design with modest pricing, as IKEA reaches out toward its traditional consumer base of students and young professionals. One of these hotels has already been built (photos below), most likely as a test case. The Tulip Inn Hotel in Delft, the Netherlands, features IKEA furniture and decorations.

See more pictures at TheAtlanticCities.com

"What's So Great About Ikea, Anyway? Why No One in the World Likes Brands"

What if 70 percent of brands in the world disappeared overnight? Most people wouldn’t care, according to a new study of 50,000 people in 14 global markets performed by Havas Media, an international communications firm.

Of all the brands surveyed, only 20 percent made a notably positive impact on people’s lives. That means for all the millions spent on marketing and ads around the world, most people could care less which company sells them their lunch, television, or car. “The overall consumption model and the overall marketing model is not working anymore,” says Sara del Dios, the Havas executive behind the survey.

Reflecting demonstrations and disappointment in the global economy, the survey notes that most consumers don’t trust companies, think their efforts to be responsible are largely spin, and that they don’t work hard to fix big problems.”